Discover the perfect balance between style and performance in the new collection.
Founded in 1982, Chervò is an Italian company specialized in golf apparel. Rooted in the culture of technical outerwear, the brand integrates textile innovation and Italian design into a distinctive and contemporary language.
Today Chervò is present in more than 40 countries with over 700 points of sale worldwide. Distribution includes mono-brand boutiques, pro shops in leading golf clubs, high-end department stores and specialized retailers.
The brand also operates offices in the United States, in Palm Beach, ensuring a direct presence in the North American market through a strong and structured international network.
BORN IN THE MOUNTAINS, GROWN IN GOLF
Chervò was born in the Dolomites as a technical ski apparel brand, developing advanced expertise in protection and high-performance materials.
In the 1990s, golf became the natural evolution of this experience. Proprietary technologies and Italian aesthetic sensibility redefined the look on the golf course.
From an alpine reality to a globally recognized brand, Chervò has built its journey on consistency, quality and strategic vision.
A design approach where technology and aesthetic culture meet to shape a new vision of golf wear
A strong identity rooted in Italian design and recognized across the world’s leading golf stages
Engineering expertise and attention to detail converge in a product designed to last and stand apart
PERFORMANCE AND STYLE IN PERFECT BALANCE
Chervò’s mission is to design garments where textile engineering and elegance coexist without compromise. Proprietary technologies Aqua-Block, Wind-Lock, Pro-Therm, Dry-Matic and Sun-Block ensure protection and comfort in every season, delivering climate control and freedom of movement.
The influence of Italian fashion is an integral part of the project: proportions, details and colors express a recognizable aesthetic that goes beyond technical function. At Chervò, performance supports style.
AN INTERNATIONAL VISION, AN ITALIAN SOUL
Chervò interprets golf as a discipline, a culture and a lifestyle.
As official licensee of the Ryder Cup and the Solheim Cup, the brand reinforces its authority within the international golf landscape. The Team Chervò, composed of professionals competing on the main tours, represents a direct connection with the game at the highest level.
Growth is guided by a selective strategy and a long-term vision built on identity, quality and consistent positioning.
TECHNICAL RESEARCH, AESTHETIC SENSIBILITY
Material quality is the foundation of every Chervò product. Technical polyamide, chosen for its lightness, durability and moisture control, represents a distinctive competence developed over time. Proprietary technologies Aqua-Block, Wind-Lock, Pro-Therm, Dry-Matic and Sun-Block translate internal research into protection, comfort and reliability in every climate condition.
Each garment is created through a precise design balance where function and style do not overlap but complement each other. Attention to construction, details and formal consistency defines a recognizable and refined aesthetic, reflecting the Italian culture of design.
The result is apparel that combines technical expertise, stylistic vision and consistent quality, strengthening Chervò’s role within the international golf landscape.
THE FACES OF THE CHERVÒ TEAM
OFFICIAL LICENCES AND PARTNERSHIPS
