The never-fading sense of comfort, high performance and laid-back elegance Chervò inherited from its legacy finds its centre-stage role in this new collection of Spring-Summer 2023. In light of thrilling milestones – such as the company’s 40th birthday and the Ryder Cup in Rome - our creativity turned to our past and heritage for inspiration. The Chervò archives proved to be the driving force behind this collection’s patterns and colors, as many pieces look back to the boldness of fuchsia/pink and bright blue, in both the Men’s and Ladies’ collections. The same spirit inspired the logos and motifs from Chervò’s timeless design, with our all-time favorite butterfly pattern in the Ladies’ line, and the all-over diamond print on the Men’s line.
At the same time, this spirit of revamping the past has driven us to Rome’s iconography and glamourous style. Rome, which will be golf’s world capital in 2023, gives the collection a signature motif in its unique R monogram, as well as the gladiator-inspired prints on the Men’s collection of polo shirts: tigers and Roman shields are featured all-over on these statement pieces, with a strong connection to the performance-driven textiles we chose for the whole collection. Earthier tones such as green, light blue and beige find their relevant space in the collection as well, in order to guarantee a sense of relaxed sportiveness that brings our core concept of Chich & Tech to its peak. In these more understated nuances, the same Roman-nostalgic patterns are presented in a variety of garments that guarantee a subdued style which can be easily carried on and off the course.
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